If you’re a landlord with a vacant property to fill, it’s likely you’ll be considering the best ways to attract tenants. You’ll need to do a range of things, including making sure the property is being marketed correctly, to highlighting its best features and presenting a well-maintained home to prospective tenants.
Here at Island Lettings, we’ve put together a summary of some aspects that you should pay particular attention to in order to attract the best tenants and keep them staying for the long term.
Ensure your listing is compelling
This is arguably one of the most important factors in your marketing campaign and will be the first step in attracting tenants to your property. With many prospective tenants going online to find their next rental home, a listing could make or break your chances of enticing them for a viewing.
A good listing and property description will need a hook in the title that would pique the tenant’s interest, as well as descriptive, informative and concise copy. It will also need to include relevant and easy to find contact information. Of course, your letting agent can use their experience and local market knowledge to create an effective marketing campaign.
Take professional photographs
Similarly, no property advert is complete without attractive, professional photos. They add visual interest and allow your prospective tenant to envision themselves living in the space. When it comes to images, there will always be one or two that will show you property in its best light – these should always be displayed first on your listing.
Are your photos professional enough to attract prospective tenants in a competitive market? You may find that you want to freshen up your current images or take new ones entirely. Once again, your agent can help you to make sure the home looks as appealing as possible and will reassess your photos if your property has been on the market for a while.
Marketing at the right place and time
Once the content of your listing is sorted, you’ll want to ensure that your property is listed on the major portals, such as Rightmove, as well as on your agent’s own website.
Gaining more exposure to your property by advertising in the local press and sharing your listing on social media platforms could also potentially boost the number of prospective renters who see it and book viewings.
What’s more, having a ‘To Let’ sign outside the property is another way to entice any potential tenants passing by.
Top priorities for tenants
Typically, a tenant’s criteria for an ideal rental property usually includes; a good location in a safe and secure neighbourhood, a short commuting distance to work, proximity to local amenities and for families, being within the catchment area of a good school.
While you can’t help where your property is situated, you should take the time to highlight the strengths of its location, targeting the most appropriate market. For example, a property in a safe suburban location would likely appeal to families most, while a more rural location might be well-suited to an older couple.
Tenants’ top features in a home
Likewise, there are some features inside the home that tenants will pay close attention to when deciding on their next rental property. These include; a modern bathroom and kitchen, storage facilities, a garden and parking.
When it comes to preparing the home for viewings, ensure that all key areas look up to standard, as this can increase your property’s rental value significantly. This means making any cosmetic changes – such as cleaning, painting, retiling etc – and carrying out general maintenance and repairs.
Boost value with add-ons
To attract quality tenants in a competitive rental market, you might want to consider adding some special extras and incentives. This might include investing in a security system, extra storage space, built-in wardrobes, stainless steel appliances or air conditioning.
While they may be costly investments, these can improve the value of your rental property and help you to increase your rental yield in the long term.
As the private rented sector continues to grow, you have a wider pool of tenants to attract and plenty of opportunities to do so. By putting in the required effort to add more appeal to your property, you can improve your chances of letting to happy tenants for longer.
Here at Island Lettings, we manage over 500 properties across the Island and have very few tenancies in rent arrears.
For more information about how we can assist you with your tenancy, please get in touch with us on 01981 521112.
Additionally, we provide free and instant online valuations to give you an idea of how much your property is worth and what rents you could be charging.